Services
Struggling to keep your Content Aligned?
Do you know which content is working and which isn’t? Are you aware of the content you already have? Is your messaging and tone of voice aligned across your website, offline materials, and social media channels? Do you have a clear content plan for the coming months, or are you feeling stuck in an endless content cycle?
At “La Stratégie,” I specialize in three key areas: content audits, content guidelines, and content planning. I’ll help you uncover what’s working, provide clear guidelines to refine your messaging across all channels, and develop a plan that creates a consistent content cycle. This way, your content will always resonate with the right audience.
Content Audits
Regular content audits are essential for evaluating your content’s performance and defining areas for improvement. These audits are crucial for refining your content strategy and ensuring long-term success.
By analyzing your existing content, I can identify what’s working and where enhancements are needed. This audit serves as the foundation for all content strategy activities, enabling us to make informed decisions about which content to keep, which to improve or change, and which is outdated and should be deleted.
Additionally, a competitor audit can go a long way. I will assess your competitors’ content to see where they excel, why their content is useful, the techniques they use, and how they communicate with their target audience across different channels.
At the end of the content audit and competitor audit phase, you will receive a comprehensive document outlining how your content is performing in relation to your goals. This document will provide detailed explanations on how to improve your content, which pieces to delete, and an easy-to-understand audit for implementation. It will give you a clear overview of whether you are addressing the right audience with the right content at the right time and through the right channels.
Content Guidelines
Establishing clear content guidelines is essential for maintaining consistency across all your channels and ensuring your messaging resonates with your audience. These guidelines serve as a foundation for your content strategy, enabling you to communicate your brand’s values and objectives effectively.
Through a comprehensive analysis of your existing content and brand identity, I will develop a set of tailored guidelines that outline your tone of voice, content pillars, and style preferences. This will help ensure that every piece of content aligns with your overall brand messaging and meets your audience’s expectations.
At the end of the content guidelines phase, you will receive a detailed document that provides clear direction on how to create and present your content. This document will include your defined tone of voice, key content pillars to focus on, and practical tips for implementation. With these guidelines in place, you can confidently deliver consistent and impactful content that connects with the right audience across all channels.
Content Planning
Effective content planning is essential for ensuring your message resonates with your audience at the right time and through the right channels. I understand the importance of strategic content planning in reaching your target audience effectively.
By working closely with you, I will develop a tailored plan that aligns with your business objectives and speaks directly to your target audience. The six-month plan will detail the types of content to create, the frequency of publication, and the platforms to utilize.
At the end of the content planning phase, you will receive a clear document outlining your plan. This roadmap will help you stay organized by specifying what to create, when to create it, and when to publish, all while ensuring you address the right audience with the right message. This strategic approach will drive engagement and foster meaningful connections with your audience.
"Mastering the art of providing services in multiple languages is more than a skill—it's a bridge connecting cultures. I like to ensure all content resonates, embracing diversity and linguistic boundaries."